Your Pro Kitchen is a shared commercial kitchen & culinary incubator in Largo, Florida. This client originally contacted me when she was developing her first franchise. Franchising is usually the first time you should look at your branding and make sure you’ve got a very thorough and complete brand style and guidelines for your franchisees. We worked to create a complete branding package for their franchise, including a new website design, signage, business cards and embroidery for shirts and caps.
On this logo, I wanted to give a touch of informality, because I’ve always felt upon entering this client’s business that it feels like coming home. To represent this, I made the Your lowercase and also had the Pro slightly overlap the K made of kitchen utensils.