Part of my passion before starting my web & graphic design business was baking. I learned how to bake bread from an actual Amish lady who showed me how to honor the simple ingredients and the handmade way of crafting bread. I took this same philosophy into everything I baked and into the design of my dessert catering business, True Confections.
For the branding of this business, I embraced that desserts can be “sinful” without necessarily being unhealthy. Embracing all natural ingredients also led to using recyclable materials in my packaging and going for the simplest graphic styles and food photography that showed off the actual ingredients in my products.