Website redesign for an existing gym requested when a friend of mine purchased this fun downtown urban loft/gym. The gym already had an existing logo, so my work was more about defining and boosting the brand. I wanted to emphasize the red, black & white color scheme while also creating a visual style in stock photography chosen for the website. The client also wanted to keep the bricks from the prior website, so I found a set that looked better with the red color.
This was a fun website redesign. I also carried the same bricks & red background to the twitter & facebook pages. If you’re going to focus on creating a strong brand statement, it needs to be carried through all digital and physical media.